Paid Advertising

Google and Meta campaigns managed around one number: your cost per qualified lead.
Paid advertising

Paid ads that bring in leads, not just clicks.

Most businesses don't have an ad problem. They have a tracking, targeting or landing page problem that is quietly burning their budget. We build and manage Google and Meta campaigns around one question: what does a qualified lead cost you, and how do we lower it?

  • Google Ads
  • Meta Ads
  • Lead generation
  • Weekly optimization
Maze camera capturing a client meeting
Weekly
Testing and optimization on every account
★★★★★ 5.0 on Google

What does a paid advertising agency do?

A paid advertising agency plans, launches and manages ads on platforms like Google and Meta (Facebook and Instagram) to bring in customers at a profitable cost. At Maze, that includes account audits, strategy, ad creative, landing pages, conversion tracking, retargeting, weekly optimization and A/B testing, with reporting on leads, cost per lead and return.

  • PlatformsGoogle and Meta
  • OptimizationWeekly
  • Ad spendPaid to the platforms
  • ContractMonth-to-month

Signs your ads need help.

If two or more of these sound familiar, you are leaving leads on the table. The good news: every one of them is fixable.

You are spending money but cannot say what a lead costs
Clicks are up, calls are not
Ads send people to your homepage instead of a page built to convert
No one is testing new ads or audiences
Leads from ads go unanswered for hours
Reports show clicks, but not customers

Everything that turns ad spend into customers.

Strategy, creative, landing pages and tracking, managed as one system.

Google Ads

Search, Maps and display campaigns that catch people actively looking for you.

Meta Ads

Facebook and Instagram campaigns and lead forms aimed at the right local audience.

Lead gen campaigns

Offers, landing pages and forms designed to convert.

Retargeting

Bring back visitors who did not take action the first time.

Creative strategy

Ad copy, images and video built to stop the scroll.

A/B testing

Weekly tests of ads, audiences and pages. We cut what does not work.

Conversion tracking

Every lead and its cost, measured from click to customer.

Instant follow-up

Ad leads get a fast reply through Streemlyne so they do not go cold.

Know exactly what every lead costs.

  • A clear view of cost per lead and return on ad spend
  • Campaigns that improve week over week
  • Landing pages and follow-up that stop paid traffic leaking
  • Clear reporting

A clear process from day one.

  1. 01

    Audit

    We review your accounts, tracking and funnel to find what is leaking.

  2. 02

    Strategy

    Platforms, offers, audiences and a budget plan tied to your goals.

  3. 03

    Launch

    Campaigns, creative, landing pages and tracking go live together.

  4. 04

    Optimize

    We test weekly and cut what does not work.

  5. 05

    Report

    Leads, cost per lead and return.

Why businesses choose Maze.

Client recording a selfie-style video for an ad
One team, every channel
Strategy, design, development and content

Ads connected to a system

Every campaign connects to a website and follow-up built to convert.

Focused on qualified leads

We optimize for the cost of a real customer inquiry, not cheap clicks.

Fast follow-up built in

Through Streemlyne, ad leads get an instant response so they do not go cold.

Frequently asked questions

Have a different question?

Ask us on a free discovery call. No pressure, no obligation.

Do you manage Google Ads and Facebook ads?
Yes. We manage Google Ads (search, Maps and display) and Meta Ads across Facebook and Instagram, including lead form campaigns and retargeting.
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How much should I spend on ads?
It depends on your market, your goals and what a customer is worth to you. We build a budget plan during strategy, start where we can measure results, then scale what works.
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Is ad spend included in your management fee?
Typically no. Ad spend is paid directly to Google or Meta, and our management fee is separate, so you always see exactly what goes to the platforms. We confirm the details in your proposal.
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How quickly will I see results from paid ads?
Ads can start generating leads as soon as campaigns go live. The first weeks are about learning and testing, and performance usually improves as we optimize weekly.
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Do you create the ads and landing pages?
Yes. We handle ad copy, creative and landing pages, because where you send ad traffic matters as much as the ad itself.
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How will I know what I am getting for my money?
Reports on leads, cost per lead and return, not just impressions and clicks.
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Do I need a long-term contract?
No. Ad management is month-to-month with a 14-day cancellation notice.
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Find out where your ad budget is leaking.

Get a free ad audit and see what each lead costs you.

Free ad audit

Tell us about your ads and we will show you where the budget is leaking.



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