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Cost per lead & ad budget calculator
Find out what your ads really cost per lead and per customer, or work backwards from a goal to the budget you need. Free, instant and nothing to sign up for.
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Cost per lead & ad budget
Use “Check my results” if you are already running ads. Use “Plan my budget” to work backwards from the number of new customers you want.
$
%
$
Example numbers shown. Replace them with yours.
Cost per lead–
New customers–
Cost per customer–
Revenue from ads–
Return per $1 spent–
%
$
$
Example numbers shown. Replace them with yours.
Monthly ad budget needed–
Leads needed–
Cost per customer–
Revenue from those customers–
Return per $1 spent–
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